Niche Product Development That Works

Niche product development follows a process that is similar to one used to build a house. The builder has a good idea of what sorts of houses sell in a particular market. They draw up the house plans, do the site work, lay a foundation, build the walls, put on a roof, then work on the details inside until the house is ready for sale. They can put houses up and have owners in them in 90 days.

But there’s a catch.┬áDrive around most neighborhoods these days and what do you notice? I look around and almost every house looks the same.

There is a big difference between a custom home and the cookie cutter houses being built today. Custom builders add those special touches and focus on a niche market where they can charge a premium. Custom builders to it differently, they understand not only the larger market, but a very specific portion of it as well.

You want to be a custom builder.

Why would you want to put in the time to understand a specific portion of the market, break away from the pack and do things differently?

Because specifics make you money and the pack doesn’t know shit.

Let’s explore the sorts of things we need to do to develop and sell a niche product that will set you apart from the crowd.

Niche Idea Generation

Sometimes it’s as easy as “I’m interested in this amazing topic that no one is tracking and it just happens to be profitable”. Other times (which is usually the case) it’s more like “I want to target a specific niche, but not sure where to get started”.


  • What are some current trends and do you think they have legs?
  • Look to carve out a piece of an evergreen market: health, sex and money.
  • What is working for others?
  • Google keyword analysis.
  • Professional topics.


Using output from research, open up your mind and let it wander. The key is to not edit during this phase, everything is captured. Write down everything that comes to mind. It helps to do this with a partner. When you get tired spend a few minutes reading something else, go back to your research, take a walk, get back together. Spend a few hours on this at a time.

Niche Product Structure

Information products like books and courses will have a similar structure. Develop what is essentially a table of contents at the “chapter level”, then start adding detail to each chapter.

This is how most authors will develop a book from an original idea.

Structure is key, it will focus your work.

Niche: Daily Fantasy Sports

The highly competitive, multi-billion dollar, Daily Fantasy Sports niche is alive and well. The competition is fierce between the vendors of the many products and services available. DFS players buy information and access to tools to improve their probability of success. One category of DFS tool available to players is lineup optimizers. I started a review site in January of 2016 to review DFS lineup optimizers and show the results of playing lineups generated by these optimizers.

Let’s imagine that you are a DFS player, have read about people using lineup optimizers, and go to Google to look for reviews of lineup optimizers. You enter the search phrase “dfs lineup optimizer reviews” and the following results are generated:

First page ranking in Google for the search term “dfs lineup optimizer reviews”

And that is just one search phrase that provides first page results on Google.

Getting on the first page of Google puts dollars in your pocket.

Are you on the first page of Google for the search terms related to your product or service?

I know how to develop niche content, select profitable affiliate programs, and the strategies necessary to get Google to value your site.